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Redesign:
The Speed Queen
app

The Speed Queen app is a laundry app that lets you pay for  washer or dryer directly from your phone. Users can also check for machine availability and see when they will be finished.

Role:   UXR

Time: 4 weeks

Tools: Figma,and Adobe illustrator

Design Process 

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Background        and Goals

  • Generative research goals
  • Design research goals
  • Target audience
  • Research methods

🔍

Research

  • Focus groups 

📈

Analysis 

  • Key Problems
  • User types

Design

  • Solutions
  • Wireframes 
  • Feedback
  • Improvement
  • Key learning

🎯
Background and Goals

I use the Speedyqueen app in my apartment to pay for laundry and check machine availability and finishing times. I have noticed some areas for improvement in the app, so I've chosen it for my college UX project.

Generative research goals 

1. User Pain Points:

2. User Needs and Expectations:

3. Innovation Opportunities:

Design research goals

1. User Journey Analysis:

Analyzing user experiences through interviews.

2. Persona Creation:

Understand the diverse needs of Speedy Queen users by developing user personas.

3. Prototype Testing:

Improve app features and user experience through iterative testing.

Target Audience

People from different careers and routines who live in apartments and use the Speed Queen app for their laundry needs.

Research Method

Focus groups 

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Research 

For my focus group study, I gathered a diverse group of 10 individuals residing in my apartment who regular use the Speedy Queen app.

This group encompasses a variety of backgrounds and occupations, including students, designers, engineers, and waitresses, each with their own unique routines and daily experiences.

Research questions

  • What difficulties do users face while using the app?

  • What are the varying needs and preferences of different user segments (e.g., students, working professionals) 

  • What suggestions or improvements do users propose to further enhance the user experience of the Speedy Queen app?

For additional  information, please contact me

📈

Analysis 

How did I analyze the data? 

Step 1: I defined key problems

Step 2: I created user types.

Key Problems

Notification

Users do not receive timely notifications when their laundry is completed.

Payment

Users find it inconvenient to deposit money to the app before making a payment.

Customize setting

Although timing information is provided, users cannot customize settings, such as specifying water type

For additional  information, please contact me

User types 

User type 1

Remote worker

Need :

  • Timely Notifications: Remote workers need timely updates  for efficient scheduling.

User type 2

Office worker

Need:

  • Timely Notifications: Office workers need timely updates on laundry status to plan pickups.

  • Custom Preferences: Ability to customize settings detergent type for personalized laundry care.

User type 3

Student

Need:

  • Prompt Notifications: Students require timely updates.

  • Simple Payment Process: They seek an effortless payment procedure or pay by cash


Design

Based on key problems,I created recommendations features to improve the app

Current System

Step 1:
Enter the App

Step 2:
Sign in to the system.

Step 3:
Enter debit or credit card information for payment.
( Deposit money to the app )

Step 4:
Selecting Locations and floor.

Step 5:
Selecting washer or dryer
( Users can find out how long they need to wait before they can use the machine.)

Step 6:
Select at the machine;
Personalize laundry preferences and settings.

Step 7:
Machine notifying;
Receive a notification if the load exceeds recommended capacity.

Step 8:
Get notified upon completion of the laundry in the app

Recommen-dations features

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Notification feature

Get notified upon completion of the laundry cycle,( with an optional SMS alert for users who prefer it. )

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Payment feature 
Integrate credit/debit card payments for convenience.
 
⚙️
Customize setting feature 
Allow users to customize water temperature and preferences.

For additional  information, please contact me

Wireframes

/01

 Payment Integration

Including a credit/debit card payment system to allow users to pay without depositing money into the app's pocket. 

/02

Capacity Information


 This allows consumers to organize their washing time better and avoid high consumption hours.
Customers can queue up the machine to secure it

/03

Machine Start from App and Customizable Settings



Provide consumers with the ability to customize settings such as water temperature and other preferences. 

/04

Load Monitoring


To detect heavy loads, install load monitoring sensors in the equipment. If the load is too heavy, the app should alert users to lower the amount of clothing for better cleaning outcomes.

For additional  information, please contact me

Feedback

  • 3 out of 5 people found the app easy to navigate, but suggested adding more visual cues for filtering options. While the payment process was straightforward, one person found the lack of a payment confirmation screen slightly disconcerting.

Improvement

  • Add visual cues for filtering options. 

  • A payment confirmation screen after completing payment.

Key learning 

I spent four weeks on research, analysis, and design to create a solid plan for success. 60% of my time was allocated to research & analysis and 40% to design.

 

I learned valuable skills in

  • Time management

  • Pattern recognition

  • Realized that usability is more important than aesthetics.

Contact

  • LinkedIn

Melbourne,Australia 

04-0290-8337

Message 

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