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Nice Night app
The "Nice Night" app is my UX/UI case study, which aims to enhance people's experiences in pubs and restaurants, making them more enjoyable and safe.
Role: UX/UI designer
Time: 6 months
Tools: Figma,and Adobe illustrator
⚠️
This video will provide a better understanding of my project's overview.
The UI design in this video is my first draft so the prototype in this project will be developed.
A quick summary of the project.
01
Problem and Goal
Post COVID-19 in Thailand, the nightlife business will regain popularity. However, pre-pandemic, there were accidents and cases of intoxication in pubs and restaurants.
My goal is to study user preferences and make the nightlife experience enjoyable, safe, and seamless for customers and businesses.
02
Product
The "Nice Night" app enhances user's nighttime experiences by offering advanced booking and event planning options, secure transportation options with the "Drink Don't Drive" feature, and creating an inclusive community where everyone feels safe and welcome.
03
Impact
The implemented solutions were successful, with around 80% satisfaction from users and business owners. The project successfully bridged the gap between customer enjoyment and business prosperity in the nightlife industry.
Design Process
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Background and Goals
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Generative research goals
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Design research goals
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Target audience
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Research methods
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Research
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Interviewing
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YouTube Content Observation
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Secondary Research
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Analysis
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Affinity mapping
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Customer journeys
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User types and persona
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Design
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Design principles
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Sketching and brainstorming
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Userflow and prototype
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User testing
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Impact and result
After the COVID-19 pandemic in Thailand, I believe the nightlife business will regain its popularity. However, before the pandemic, there were many cases and news about accidents in pubs and restaurants as well as instances of people getting intoxicated.
My goal is to study user preferences for nightlife activities and find ways to make the nightlife experience enjoyable,safe and seamless for both customers and business owners.
🎯
Background and Goals
Generative research goals
1. Understand Customer Preferences:
Understand user preferences for nightlife activities
2. Identify Pain Points:
Gather feedback to pinpoint issues for both customers and business owners.
3. Explore the Influence of Culture:
How do cultural factors influence nightlife preferences based on age, gender, ethnicity, and socioeconomic status?
Design research goals
1. Customer Preference Exploration:
Gather insights from people of different age groups and statuses
2. Customer journey analysis:
Analyzing which steps affect our user satisfaction the most.
3. Persona Creation:
Creating a persona to understand the diverse needs of nightlife.
Target Audience
People aged between 21 - 55 in Thailand
Research
Methods
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Interviewing
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Youtube content obsevation
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Secondary research
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I interviewed 15 people aged 21 to 55 in Thailand and business owners
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Observed nightlife content from influencers.
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Analyzed data from secondary research such as theses about nightlife from other universities.
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Research
Research questions
reason:
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How do you select pubs and restaurants for a night out?
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Why do you come to the pub and restaurant?
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How do you get home if you're drunk and traveling alone?
For additional information, please contact me
📈
Analysis
How did I analyze the data?
Step 1: I created an Affinity mapping after gathering data from collected data.
Step 2: I developed customer journeys.
Step 3: I created user types and personas.
Collected data
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Different purposes among age groups:
Users aged 20-30
(Interviewed 5 people and Youtube observations):
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Enjoy meeting new people and hanging out with friends.
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Sometimes exceed drinking limits without awareness.
Users aged 31-37
(Interviewed 5 people and Youtube observations):
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Socialize at pubs and restaurants for office events or celebration.
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Prefer spending time with close friends rather than meeting new people.
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Have awareness of drinking limits.
Users aged 40-55
(Interviewed 5 people ):
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Primarily drink alcohol for special occasions due to family responsibilities.
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Avoid staying out late due to family concerns.
Some users enjoy going to pubs and restaurants for:
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Listening to music and enjoying their own company.
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Issues in Thailand related to alcohol consumption:
Lack of security measures or laws like Responsible Service of Alcohol (RSA).
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Business owner's view:
(Interviewed 1 buiness owner and secoundary research):
They told me they always have 3 activities in there which are
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General,
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Music events such as concerts ,
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Holding parties such as birthday parties
Problem: Communication can be challenging when users need to know all the costs and options, leading to mistakes in information.
Customer journey
I found that pubs and restaurants have three different types of activities.
1. General :
Customers come and hang out as usual.
2. Music Events:
When pubs and restaurants host events like concerts.
3. Holding Parties:
When customers need a private party space, such as for a birthday or a welcoming parties for freshmen.
User types
I created 5 user types based on my collected data.
Persona
User type 1
Persona: Party girl
“Love spending time with new people in the pub. Party time is super fun”
Need:
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Meet new people
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Have fun and relax with friends
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Escape stress
Pain point:
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Concerned about safety while intoxicated, especially during travel.
User type 2
Persona: Proper girl
“Like making friends with new people, but avoid drinking alcohol.”
Need:
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Socialize and make new connections
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Enjoy time with friends
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Unwind from stress through activities like dancing or dressing up
Pain point:
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Dislike being pressured to drink unwanted beverages
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Unwillingness to split bills due to not consuming alcohol.
User type 3
Persona: Lonely man
“I prefer spending time and drinking alone. I am introvert and also love drinking alcohol”
Need:
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Enjoy solitude or quiet time with close friends
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Seek a peaceful and serene environment
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Prefer enjoying favorite drinks in familiar company
Pain point:
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Feel unsafe traveling alone at night
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Uncomfortable with strangers initiating conversation.
User type 4
Persona: Private person
“I am not a party person and don't drink alcohol, but sometimes I go to pub and restaurants when important occasions ”
Need:
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Attend special events or concerts
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Spend quality time exclusively with close friends
Pain point:
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Awkwardness when approached by strangers
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Dislike long restroom queues.
User type 5
Persona: Family man
“ Don’t want to get drunk because I have to drive,and my family will concern of me ”
Need:
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Drink socially at work-related celebrations
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Avoid intoxication due to driving responsibilities
Pain point:
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Unable to stay out late due to family obligations
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Family worries about personal safety.
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Design
Step 1: I implemented design principles.
Step 2: I sketched ideas.
Step 3: I created user flow and prototype.
Key problems
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Inconvenient Online Table Booking
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Misunderstandings in Party Planning
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Safety Concerns When Intoxicated
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Non-drinkers may feel uneasy splitting bills with drinkers, causing social discomfort.
For additional information, please contact me
Design principles
Making Services More User-Friendly
Improving communication between users and service providers.
Ensuring Safety
Implementing a travel confirmation system until users reach their destination
Getting to Know Your Users Better
Tailoring services to meet the needs of individual users and groups
Key features
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Booking features
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General booking
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Music event booking
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Holding party planing
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The Drink Dont Drive feature
Users can selected a driver for their journey
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The Splitting bills feature
Sketching and brainstorming
How does the app work?
Booking features
Prototype
Feature 1 : Table Reservation Management
This feature streamlines the process of booking tables, ensuring a smooth and efficient experience for both customers and venue owners.
Feature 2 : Event Coordination
In Thailand, hosting parties in pubs is a beloved tradition. This feature facilitates seamless communication between pub owners and customers, streamlining event coordination
Feature 3 : The Ticket Booking System feature
Users can book tickets, choose the number of tickets they require and select their preferred seats. We use a trusted payment gateway to ensure secure transactions. Users receive confirmation emails or notifications after the booking is complete.
Feature 4 : Drink Dont Drive
My project offers a safe option for people who have consumed alcohol and need a ride. I also provided female drivers upon request and a "Help Me" button for emergency situations.
Feature 5 : Bill Splitting
My project incorporates a convenient feature for individuals looking to divide expenses after completing a meal together
Feature 6 : Smart Toilet Queue Management
This feature is for those who prefer not to wait in line for the restroom. This app will notify you when it's your turn, ensuring a more efficient and comfortable experience.
Feature 7 : Blood Alcohol Level Calculator
My project offers a blood alcohol calculator feature, helping you avoid legal issues and stay safe. It assists you in assessing your current alcohol level, enabling you to make informed decisions for your well-being.
Feature 8 : Dating
My project incorporates a convenient feature for individuals looking to divide expenses after completing a meal together
Why do service providers
have to use our app?
Simplify management.
Suitable for newly
opened pubs to promote
Making it easier to promote activities.
User testing
I created a click-through prototype using Figma for usability tests with existing users. I observed users completing tasks via screen sharing on Zoom and gathered feedback, which was 80% positive.
I enjoyed interacting with users and designing for their benefit.
Impact and result
My goal is to study user preferences for nightlife activities and find ways to make the nightlife experience enjoyable, safe, and seamless for both customers and business owners.
I understand that people have different types of enjoying their nightlife in pubs and restaurants and know the reasons behind their behaviors as well as I provide solutions for users and 80 percent of them like it as well as business owners,
I am proud of my successful project.
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